Option 1) Create email in template builder and send email via SendGrid #
(Good for Birthday lists, Promos, recurring emails, etc)
Sign into Stripo (Email template builder)
Log in and click My Accounts on top right
Browse accounts on top right and sort by client / store
Create new blank message, copy a prior one, or create one based on a template.
With Dynamic elements you can insert a link and it will populate product info such as price, photos, and descriptions. They have how-to articles and videos available on creating dynamic elements.
Export creative to SendGrid
Stripo has the ability to export your email or template directly into SendGrid.
If an email hasn’t been exported directly to SendGrid before, you will need to connect SendGrid and Stripo by using an API key.
To do this:
Log into SendGrid.
There will be a 2-factor log-in
(It will send a text to the Grasshopper phone number)
Download the Grasshopper app and sign in if you need to.
In SendGrid go to:
Settings
API Keys
Create API Key
(Default permissions are Full Access but this can be changed if needed)
Name your API key according to the client you’re sending email for (Harley, Cable Dahmer)
Copy the API key you created
- Go back to Stripo in a seperate tab and click Export on the email or template you would like to send to Sendgrid
- Select Sendgrid under Export options
- Enter Company name
- Select Single Send
- Paste your API key and click Export
Sending an Email from SendGrid
In SendGrid, under Marketing, go to Single Sends
You should see your email you created from Stripo in here
(If you need to make revisions to your email in Stripo, you will need to export the new version again)
Click your email
Select the correct From Sender (noreply@xyzcompany)
Enter the email Subject line or click on A/B testing to send more than 1 Subject line to test
Select the correct Send To list
If the list you want to send to is not in SendGrid, but you have a list of contacts to send to, you can upload them as a CSV file.
SendGrid has a specific format for CSV files and sometimes will not upload contacts if they aren’t in that specific format (even if you correctly map them). The format is shown as an available download when you go to upload a list.
If applicable, select “Exclude specific recipients” and select list of recipients you don’t want to receive the email.
Select an Unsubscribe Group or add one (ex. Cable Dahmer Chevy KC)
Schedule a date and time for the email to send or leave as Send Immediately.
TEST YOUR EMAIL BEFORE SENDING LIVE
Review your details and then schedule it or send it immediately
To review results in SendGrid, log in, click on your campaign and view stats
Testing Your Email
In SendGrid while reviewing send settings, scroll down to “Test Your Email” enter up to 10 email addresses, separated by commas and hit “Send Test Message”.
In Stripo, press the “Test” button at the top of the page. Enter email addresses to send the test to, separated by commas, and hit Send. Each account/client has a limit of 300 test emails per day.
When creating an order in SiteImpact, enter email addresses into “Test Seeds” for receiving the test email. If you make a revision in SiteImpact before you submit “Final Approval” it will send another test email to your Test Seed List.
Option 2) Create a custom target audience in SiteImpact and send email via SiteImpact. #
To create a custom target audience:
Log into Counts System in SiteImpact
Choose Zip code and enter radius to target, city, state, or other geographic info.
Filter your consumer search by various filters
Example would be: InMarket for New Automobile, *Auto Intenders* Domestic Autos Only)
Click “Get Count” to view how many results returned in your search
General rule of 50,000-80,000 results for most situations but consider location radius and demographic. (Rural areas with less population etc..) *$500 min spend for 50,000 results
Upload a Suppression file if applicable.
Save your count results and name it according to the client, date, and audience.
To create an order in SiteImpact
You will need to create your target audience at SiteImpact in Counts System first before creating your new order.
Log in to Order Management Systems at Site Impact
Name your order
Choose “Email Enhanced” in order type
PO number if applicable
Broadcast date and time you would like the email sent
Redrop type: N/A unless wanting to retarget any non-viewers etc..
Audience will be the number of people in the count you created
Select your count
Enter Email details
From line
Headline
Test Seeds – who you want to receive the test email (separate by commas)
Live Seeds – who you want to receive the live email other than count list
Select Suppress Orders if there’s a list you don’t want to target and select your count to suppress
Personalization: No
Tracking Pixel: No
Upload the HTML file of the email you created in Stripo
To do this, export your email in Stripo as an HTML file and download it
Save your order
Review your order and then submit the order when ready
Your email will be sent to the test seeds
You will have to pay for the order to continue to final approval.
Confirm your using the correct payment method
Approve the final order after paying and you’re all set
Tracking Results in SiteImpact
Go to https://www.siteimpact.com/
Click on Tracking Platform at the top of the page
Log in to Ecampaign stats (password is on password sheet)
Refine Start and End Dates to view most recent or additional campaigns
Click on the campaign you want to view.
View results or download as a PDF or Excel doc.
